Harmony monterey guitar5/2/2023 ![]() ![]() ![]() The pickups on almost all electric guitars and basses that Harmony produced were manufactured by Rowe Industries Inc. The Harmony brand peaked in 1964-1965, selling 350,000 instruments, but low-end foreign competition led to the company's demise 10 years later. The company reduced their output over the years, later focusing on student models sold through JCPenney. Ä«etween 19, the Chicago firm mass-produced about ten million guitars. ![]() In 1940, after Kraus had a conflict with management, he left, but then bought enough stock to restart the company independently. They sold not only Harmony products, but instruments under the Sears name, Silvertone, and a variety of trade names-Vogue, Valencia, Johnny Marvin, Monterey, Stella, and others. They also bought brand names from the bankrupt Oscar Schmidt Co.-La Scala, Stella, and Sovereign. In the late 1930s, the firm began making violins again after a 19-year hiatus. They sold 250,000 pieces in 1923 and 500,000 in 1930, including various models of guitars, banjos, and mandolins. In 1928, Harmony introduced the first of many Roy Smeck models, and went on to become the largest producer in the U.S. At the time Harmony was led by Joe Kraus, who was chairman until 1940. purchased it, in part to corner the ukulele market. Harmony was founded in 1892 by Wilhelm Schultz. A collection of Harmony guitars: SS Stewart gold acoustic, H73 Roy Smeck, H37 Hollywood, Silvertone 1446, H44 Stratotone ![]()
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